Strangers to Clients Installation Sprint

Most agents are one slow month away from a referral problem.

Referrals are great, but you can't schedule them. So you post, you chase, you hope, and the pipeline goes up and down with it.

I stopped relying on that. I built a system that brings strangers in from the neighbourhoods I want to work in, warms them up while I'm busy with clients, and puts them on my calendar. I've been running it in my own real estate business, and it's called Strangers to Clients.

Now I'm opening 15 seats to build it with you, live, over 4 weeks.

What makes it different

It isn't a course on ads, and it isn't a bigger posting schedule.

It's four phases that work together:

Your DA offer

An offer that attracts your dream avatar, the people in your neighbourhoods you actually want to work with.

Prospecting ads and qualification filters

Ads that bring strangers in and get them to sign up for your offer, with qualification questions on the front end so only the leads you want get through.

Autonomous follow-up

Follow-up ads and a conversion-based welcome sequence that warm your leads up, without you having to do every piece of the follow-up yourself.

Inbound booking system

Your calendar set up so ready leads can book directly with you.

By the end of week 4 it's built, it's launched, and it's yours.

What's in it for you?

Picture 60 days from now.

Your phone buzzes. It's from a stranger, a stranger from one of your preferred neighbourhoods. They signed up for your offer. They've been followed up with by your ads, and they booked a time on your calendar. You didn't post this morning, and you didn't chase anybody down.

That's what we build together over the 4 weeks. By the end, you have:

Your DA offer: an offer that attracts your dream avatar, built to bring in the right people, not just clicks
Prospecting ads, written and recorded, that put your offer in front of the right strangers in the areas you want to work in, with qualification questions that filter for the leads you want
Follow-up ads that show up for the people who already responded, so they keep seeing you and get to know you without you posting every day
A conversion-based welcome sequence that builds trust while you're busy with clients
An inbound booking system so ready leads can book straight onto your calendar
AI skills that do the heavy lifting, so you're never staring at a blank page
A process you can run again for your next campaign

You won't leave with more training to watch. You'll leave with the system built, the launch walked through step by step, and the whole thing yours.

There are no long-term commitments or contracts. There's no requirement for us to continue to work together after this.

How it works

Four weeks. One live call each week. By the end of every week, one more piece of the system is built.

You won't be writing from scratch. I give you AI skills, so the avatar, the ads and the emails come together fast, and they still sound like you.

Week 1

Attract. You get clear on exactly who you're reaching, then build your DA offer, the offer that attracts your dream avatar. By the end of the week, you know who you're talking to and what you're putting in front of them.

Week 2

Capture. You write and record your prospecting ads, set your qualification questions, and write your conversion-based welcome sequence. When someone sees your ad and wants your offer, they tap and answer your qualification questions on the spot. By the end of the week, your ads are ready to go and your welcome emails are waiting for the first person who responds.

Week 3

Autonomous nurture. You build your follow-up ads, so the people who looked but didn't respond keep seeing you without you posting every day. Then you set up your calendar, so ready leads can book a time with you when they choose.

Week 4

Launch and Optimise. I open my own Ads Manager and show you my exact ad setup, on screen, step by step. You launch yours alongside it. Then I train you on how to read what's happening and tighten it.

Every week, you watch the exact steps live on the call. You get a step-by-step guide to build it on your own, and you can ask me anything on the call. You see exactly how it's done, and then you launch your own.

That's the whole system: strangers see you, ask for your offer, get to know you while you're busy with clients, and connect with you when they're ready.

Applications close Sunday, November 1st at 12:00pm EST

How has this worked for others in the past?

Don't take my word for it.

These are agents who built this system and launched it. What follows is what they said, in their own words.

Individual results vary significantly, and your success depends on your effort, your market conditions, and how well you implement what I teach you. The one thing I can control is giving you every reason to get this set up, so you can get results.

KishanMississauga

About $20 a day for 36 days. 96 leads. Average price point: over $1M.

"In 36 days of having the ad launched, I've had 96 leads. I'm very happy with the quality."

"I wasn't even touching those numbers previously."

Anna

About $55 in ad spend, at $11 a day. 5 leads in 5 days.

"I had three on Friday, two on Saturday."

"They are all amazing leads, and out of the five, four of them had to buy and sell."

EricCalgary

He turned on his follow-up ads using videos he didn't even like.

"Here's the crazy part, Emma: she's 4 months old. I looked back, and I'm like, I missed her. I never talked to her, and she booked into my calendar. We talked, and now I'm going to see her house and go through her financial strategy with her."

Myles

"Probably 40% of the people that pick up the phone, I'm booking a meeting with, which is amazing."

Brennan

"Within one week, the AI booked me a discovery call, and someone came right in and booked on my calendar."

How can I qualify to get the system for free?

Most programs say, "If it doesn't work, we'll give you your money back."

I've never loved that. It sets you up to fail before you've started, and it makes the refund sound like a consolation prize.

I've always been the student who followed the roadmap. Showed up, did the work, did what I was told. And I wanted that to be rewarded.

So I flipped it.

100%MONEY BACK

To enrol in the sprint, the enrollment cost of the sprint will be $997, but if you:

Show up live for the duration of all four calls.
Complete and submit the homework assignments on time.
Launch your campaigns live with a $20 to $30-a-day budget.
Within 5 days of our last call, submit the completion form to Emma.
If you're on the payment plan, make both payments on time.

I will give you 100% of your money back. Plus, when you complete the sprint, you'll get a one-on-one game plan call directly with me to map out what's next for your business.

You do the work. You get the system. You get your money back.

I'm not rewarding you for being lucky. I'm rewarding you for betting on yourself.

Why would I do that?

Fair question. Here's the truth. It's three parts:

The people I love to surround myself with are the ones who bet on themselves. It's a core part of who I am, and I'd rather build with them than chase everyone else.
I'm also rebuilding my Strangers to Clients curriculum. Every training in this Sprint gets re-recorded live with this group, and those recordings become the modules in my new program. So you get the freshest version of my system, taught live.
I want case studies. When you show up, do the work and launch, I want to be able to share what happened. So you get your money back, and I get real stories to show the next group.

You win. I win. That's the deal.

Who is this for?

You're good at this job.

Your clients love you, and when you get in front of the right people, you close.

Getting in front of them is the hard part. One month you're slammed, the next it's quiet. Referrals used to carry you, and they're slowing down. You've posted, bought leads, maybe even run ads, and nothing stuck.

That's not you. That's a missing system. You don't need more motivation, you need something that brings the right people to you, and someone to show you the exact roadmap to follow.

This is for you if:

You have an active real estate license in a defined market
You already have some business and want more of it
You're willing to put money into ads
You're willing to be on video in your ads
You're willing to record a small number of videos for those ads
You can respond to a new high-quality lead quickly
You have a CRM
You take direction well and have 2 to 3 hours a week to build this system over the course of 4 weeks

This isn't the right fit if:

You're looking for a magic button
You don't want to spend anything on ads
You'd rather not be on camera
You expect leads to turn into clients without follow-up
You can't make the calls or do the work each week

If that last list sounds like you, no hard feelings. It's better we both know now.

Why are you doing this right now?

Sellers are now staying in their homes for about 11 years on average.

That's the longest on record (National Association of Realtors, 2025).

Think about what that does to your business. The past clients who used to move every few years are staying put. The referrals you counted on are arriving slower than they ever have. A pipeline that depends on people moving is a pipeline that's drying up.

So a steady way to bring new people in isn't a nice-to-have anymore. It's critical. And it's the one thing you can build now, while the market is slowing down in the winter.

Why I'm offering this now

I'm updating my Strangers to Clients curriculum, and I do my best training live. Teaching this with a room of real agents keeps my energy where it needs to be, so the program comes out as good as it can be.

After this group, the recordings become part of my Strangers to Clients Advanced program.

I will also be using the results from this group as case studies in the future. If you join this program, you acknowledge that.

It's also the first time I've ever run this as a "bet on yourself" offer. You show up, do the work and launch, and I reward you for it.

It's capped at 15 seats, so everyone gets room to ask their questions, and I have time to review the submissions before the following week. Once the seats are filled, enrollment closes, and no one joins after kickoff.

What's included?

Everything you need to build it and launch it.

🎥

4 live 90-minute build calls with me. You watch every step on screen, ask your questions, and build your piece the same week.

🧲

Real Estate Lead Magnet Templates. Choose one and make it yours, instead of starting from a blank page.

🤖

AI Ad Prompt Library. Get your angles and ad variations written faster.

✅

Meta Launch Checklist. Skip the expensive setup mistakes before you spend a dollar.

✉️

First 7 Days Email Templates. Reach new leads before they go cold.

📊

Campaign Review Office Hour. After you launch, you know exactly what to fix.

🗺️

A 1:1 Game Plan Call with me when you finish (value: $500). We map out what's next for your business.

You leave with the system built and launched, and every piece of it yours.

The full commitment

You can pay in full, or split it in two:

Paid in full

$997 USD

One payment

Payment plan

2 × $597 USD

2 payments of $597 USD ($1,194 total). The first $597 holds your spot. The second $597 is due at the start of Week 2.

One seat covers one agent. Your ad spend of $20 to $30 a day is separate, and you pay it straight to Meta. There are no setup fees and no contract after the 4 weeks.

And remember the deal: show up to all 4 calls live, build your campaigns, submit every assignment on time and launch your ads, and you get 100% of your $997 back.

Why USD when we're Canadian? The team that supports us in running these gets paid in USD, so charging in USD means we avoid currency conversion on payroll.

What does it take to get started?

Apply for one of the 15 founding seats.

Apply. It takes a few minutes, and it doesn't commit you to anything.
I look at your application and reply within 48 hours.
If you're a fit, you get your enrollment link. Pay in full, or make your first $597 payment to hold your spot.
You get your kickoff details, and we start on Tuesday, November 3rd at 1:00pm EST.

Applications close Sunday, November 1st at 12:00pm EST. Once the 15 seats are filled, enrollment closes, and no one joins after kickoff.

15 seats · Reply within 48 hours

Frequently asked questions

Questions agents ask

How long will it take?

Four weeks. Each week is one live 90-minute call and one assignment.

You watch the steps on the call, then build your piece in the 2 to 3 hours you set aside that week. The AI skills I give you do the heavy lifting, so that time goes on decisions, not on staring at a blank page.

Nothing goes live until Week 4, so you're never half-launched while you're still building. Weeks 1 to 3 are build weeks. In Week 4, we launch together.

Four weeks from now, you aren't finishing a course. You're running your own system.

Will this work for me?

If you're wondering whether this fits your market, your budget or your price point, here's what I've seen.

I've launched this system with agents all over North America, with different price points, different avatars and different budgets. What they had in common wasn't a perfect market. They showed up, built it and followed up.

So the question isn't whether your market is the right one. It's whether you'll bring these four things:

Time: one 90-minute live call each week, plus 2 to 3 hours to build
Ad budget: $20 to $30 a day, paid directly to Meta. Your ads go live in Week 4, so that's when the spend starts. After that, plan on $600 to $900 a month to keep them running
Tools: a Facebook business page, a Meta ad account, and a CRM for your welcome emails
A way to respond: the ability to call or message a new lead quickly

If you've got those, you've got what you need to start.

How is this different from what I've done in the past?

You've probably tried some version of this already. Lead gen companies make promises everyday. Courses leave you alone with videos. Neither one gave you a system that's yours.

Here's what usually goes wrong, and it's not you:

The leads come in low quality, so you spend your week sorting, not selling
The offer is copied from someone else's account, so it never fits the people you're after
It isn't built for your neighbourhoods, so strangers scroll straight past
Nobody explained how it works, so when it stalls, you don't know why
Everything is manual, so it only runs when you have time to run it

Those were the missing pieces. This is a new way to do it, and it's built differently from the ground up.

Your own offer, built for your neighbourhoods. Not one copied from someone else's account. You build your DA offer for the people you actually want to work with, and it's designed to bring in high-quality leads in your local areas, at a cost that makes sense.

Low-cost automated follow-up ads. They keep your content in front of the people who've already responded, without you posting every single day.

A welcome sequence built to convert. New leads get to know, trust and respect you quickly, while you're busy with clients.

A direct path to your calendar. Ready leads book a time with you themselves, so you aren't waiting to chase them.

And you see how it works. We build every piece live, step by step, so when something needs changing, you know exactly where to change it. You own all of it.

Do I need experience running ads?

No. We build your campaigns step by step on the calls, and you can ask me anything in the Q&A section of the calls as we go.

Is the ad budget included in the price?

No. You pay Meta directly, $20 to $30 a day, starting in Week 4 when your ads go live. That way the ads and the data are always yours.

What do I need to have access to?

You will need a CRM, a Facebook business page, and a Meta ad account. If you would like to use the AI skills, you will need your own Claude or ChatGPT account.

Why is this only $997?

The recordings from our training will be used in my larger Strangers To Clients advanced program. So this incentivizes me to update my program trainings, and I do my best work when I'm live on the call. I'm offering this as a win-win solution - you get it at a reasonable cost, or free (if you meet the requirements) and I complete my work.

Why USD when we're Canadian?

The team that supports us in running these gets paid in USD, so charging in USD means we avoid currency conversion on payroll.

What if I miss a live call?

Every call is recorded, and you'll get access to the recordings, so you can catch up on anything you miss. To get your money back, you need to attend all 4 calls live.

Is there a long-term contract?

No. There are no long-term contracts. If we decide to work together in the future or you need more support, we can discuss it later.

Can my team join on one seat?

One seat covers one agent. Each agent who wants their own system needs their own seat.

Does this work in the US and Canada?

Yes. The system works anywhere you can run Meta ads to a local market.

What are the requirements to complete the "Bet on Yourself" offer?

To get 100% of your money back, you need to:

Show up live for the duration of all four calls.
Complete and submit the homework assignments on time.
Launch your campaigns live with a $20 to $30-a-day budget.
Within 5 days of our last call, submit the completion form to Emma.
If you're on the payment plan, make both payments on time.

So what if I don't meet the requirements for the Bet on Yourself offer?

You still have access to the calls, the recordings and everything else in the Sprint, but you won't receive your money back. You'll just pay for the training.

When do I get my money back?

It will be within 10 to 14 business days after the sprint ends. On the payment plan, you get back everything you paid, as long as both payments were made on time.

How I turn buyers and sellers who have never heard of me into appointments, and how I'll build it with you in 4 weeks.